Always interested in checking out websites of media production companies, I followed a pointer from Twitter to the Stitch Media site. Interesting company and crew, and I stumbled into the Stitch Media blog with a comment by Windom Earle lead guy Stephan MacLeod on the pomegranate phone web promotion for Nova Scotia that, rumour has it, was done by Bristol Communications. Stephan’s comments took me back to the pomegranate site based on his generally positive tone, which also added a new perspective, for me, on the feedback the local industry has given the site. Some respected industry professionals have offered feedback on the successes and failures (mostly failures by my count) of the pomegranite campaign. There’s something to be said for the critical input of people in the local industry that is perhaps part of the growth and maturing of the media/ad community here. I was also reminded of something Jian Ghomeshi said in his talk at Dalhousie, how he envied the supportive nature of the music community in Halifax, something he didn’t see in Toronto. I made a connection to the Pomegranate Phone promotion and its criticisms, and then back to Stephan’s positive feedback. I have to say that while criticism may be part of growth, positive support should come with it.
Hats off to Stitch Media for providing some positive outlook, it speaks well of you as a company.
Pomegranate Phone
October 29, 2008 by bgrantpaul
Stacey Jones-Oxner from Communications Nova Scotia gave a great talk about it at our last social media meet up. It was a risk, and it might not pay off in the end, but we should absolutely be supportive of their effort. I’ve put my 2 cents in on my blog, and I agree that we should really be positive about huge organizations (like, say, the government), doing interesting stuff in the social/digital space.
And yes, Bristol headed up the project for Nova Scotia Come to Life, and Egg Films did the video/post-production work.
I have some criticisms on some specifics of its execution, but overall it’s encouraging to see this kind of bravery and commitment.